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SA Tourism honours Brazilian trade

Source: Tourism Update, 24/09/2015

Monika Iuel, South African Tourism General Manager: International
Marketing opening the Ubuntu Awards.

South Africa will not be able to grow arrivals to the country from
Brazil without the support of the Brazilian trade.

This is the message that Monika Iuel, South African Tourism General
Manager: International Marketing and Deputy Minister of Tourism
Thokozile Xasa shared with the trade at the second edition of the
Ubuntu Awards in São Paulo on Wednesday night.

The awards are organised by SA Tourism to pay tribute to the members
of the Brazilian trade that have shown dedication is selling South
Africa as a tourism destination.

"Since holding our first ever awards in Brazil last year we have been
very excited about the business potential in this market and finding
innovative ways to inspire Brazilians to visit and meet South Africa,"
said Iuel. "This is also the first anniversary of the South African
Tourism office in Latin America," she said adding that the opening of
the office solidified South Africa's commitment and investment in the
market.

"South African Tourism is committed to growing arrivals from this
region. The tour operators and industry players we have worked with in
the past year have shown great passion and enthusiasm," said Iuel.

"None of what we do is possible without you, the people in
this room."

Minister Xasa also emphasised that without the country`s partners in
Brazil, it would not be possible to sell the destination. She added
that Brazil is SA`s 10th biggest source market. "As we are standing
here in front of you it is our reiteration of our commitment and our
pledge to our Brazilian trade partners that we are here to support
what you are doing."

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