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Growth potential for Halal Tourism in Western Cape

Source: Tourism Update, 20/01/2016

With a large local Malay community, Cape Town is well on its way to be
an attractive destination to the Islamic market.

There is a strong opportunity for tourism businesses in the Western
Cape and Cape Town to invest in the Islamic market and halal tourism,
according to Nahla Mesbah, Senior Associate at Dinar Standard.

Mesbah was recently hosted by Wesgro during a Halal Tourism Workshop
in Cape Town and shared facts, insights, figures, and successful case
studies to help tourism business in the province take advantage of
this market.

Studies compiled by Dinar Standard in 2014 revealed that the global
Islamic market spent approximately $142 billion (€130 billion) on
travel, positioning it in third position globally behind China and the
United States, which during the same period spent $160 billion (€147
billion) and $143 billion (€131 billion) respectively.

"The Middle East and the Gulf Cooperation Council (GCC) are
notoriously big spenders and there is a strong opportunity for Cape
Town and the Western Cape to appeal to this market. Although only
making up 3% of the global Muslim population, the GCC represented 37%
of Muslim travel spend in 2014. A positive for the host destination is
that these travellers prefer to stay in a destination for up to three
to four weeks at a time, translating into bigger spend," said Mesbah.

Wesgro CMO, Judy Lain, said: "Part of Wesgro`s role is to help
industry take advantage of growth opportunities. One of the ways in
which we do this is by knowledge sharing."

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