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SA Tourism Germany launches food and wine campaign

Source: Tourism Update, 11/08/2016


South African Tourism has launched a food and wine campaign in
Germany.


South African Tourism has launched a food and wine campaign with
Germany`s cooking community, Chefkoch.de, a recipe network.


Over the course of six weeks, a South African-themed special within
the recipe network will make South Africa`s diverse cuisine and braai
(barbecue) culture more accessible to potential German visitors.


The campaign is supported by a food-influencer trip to South Africa
and a dedicated landing page on www.dein-suedafrika.de. On the tourism
board`s website, a dedicated landing page offers South African
recipes, Top 10-lists of the best wine and gourmet experiences in
South Africa and braai-tips of South African braai ambassador, Jan
Braai.


Key tour operator partner for SA Tourism, Meier`s Weltreisen, has
built a joint marketing activation around the `food and wine` theme
with SA Tourism. The long-haul travel specialist gives its agents the
opportunity to invite their best customers to South Africa-themed
braai events throughout Germany in September, coupled with training,
POS initiatives and customer binding measures.


Four main evening events in Frankfurt, Leipzig, Düsseldorf and Hamburg
include the joint preparation of a three-course South African menu on
the grill and informative presentations about destination South
Africa.

Wines of South Africa will join in the kick-off event
in Frankfurt.


Klaus from Klaus grillt, Marco from Ehrliches Essen, Markus from
0815BBQ and Oliver from Big BBQ, will drive this South African
campaign and team up with Braai on his annual National Braai Tour in
South Africa for live reporting and sharing their South African travel
experiences on their social networks.


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