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5 ways Cape Town and Western Cape plan to maintain investor confidence

Source: Fin 24, 25/06/2017


Cape Town After engaging with stakeholders the Western Capes
investment agency Wesgro has set out five ways in which investor
confidence can be maintained in Cape Town and the Western Cape after
SAs recent credit ratings downgrades by ratings agencies.


The five ways are:
Communication

An aligned communications plan must be established across the Western
Cape to counter negative perceptions about investing the region.
Brand building


Cape Towns brand as a world class investment destination must be built
through the City of Cape Towns Invest Cape Town initiative.
Tourism
More than 70 tourism trade and investment promotion missions abroad
must be conducted by Wesgro in 2017 to sell the region as an
investment destination and help local businesses to access
international markets.


Project Khulisa
There must be a doubling-down on Project Khulisa the Western Cape
governments economic strategy to ensure policy certainty.


Investor Centre
A new investor centre must be launched in conjunction with the
InvestSA initiative of the Department of Trade and Industry as a
collaborative one stop shop for investors into Cape Town and the
Western Cape.


While challenging the current economic situation offers opportunities
for innovative entrepreneurs. The cost of imports will increase and we
are also seeing a rise in demand for consumers wanting to know the
full value chain of their products said Western Cape Minister of
Economic Opportunities Alan Winde.


These trends provide a space for local entrepreneurs to package their
products with authentic stories being the unique selling point. We
know the weakening rand will also make our tourism offering and our
agri processed exports more competitive.


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