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Instagram estimated to be worth over $100bn

Source: Emily McCormick, Bloomberg, 01/01/1970


The photo-sharing platform, which reached 1 billion monthly active
users earlier this month, will likely help nudge Instagram revenue
past $10bn over the next 12 months, Bloomberg Intelligence analyst
Jitendra Waral wrote in a report Monday.

Instagram is attracting new users faster than Facebook’s main site and
is on track to exceed 2 billion users within the next five years,
Waral said. While the social network already has surpassed that
milestone, Instagram’s audience is younger than its parent, making it
more attractive to advertisers. And unlike Facebook, Instagram is
still growing in the US.

Instagram could account for about 16% of Facebook’s revenue over the
next year, up from 10.6% last year, according to eMarketer data cited
by Bloomberg Intelligence. The unit announced the addition of
Instagram television, or IGTV, last week as an attempt to catalyse
future growth. Most of Instagram’s 2018 revenue growth will still
likely come from its newsfeed ads, as the TV platform is still
developing, Waral said.

Facebook shares slipped 3.7% to $194.23 at 14:12 in New York, as the
broader market also declined. The stock has gained 10% so far this
year, compared with a 1.5% gain in the Standard & Poor’s 500 Index.


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