News Articles

Clickatell to roll out WhatsApp Business solutions

Source: Discommodity, 02/08/2018


Clickatell, an authorised WhatsApp Business Solution Provider, and
banks across Africa are partnering to roll out their chat banking
capabilities on WhatsApp across the continent, which will make it
easier for businesses to build a significant presence.


WhatsApp Business API provides the ability to send out notifications
and conduct two-way conversations with consumers right within
WhatsApp. Clickatell has integrated the API into its Connect, Touch
and Transact software as a service solutions (SaaS), which will make
it easier for businesses to build a significant presence on WhatsApp.

The provider of business-to-consumer communications offers SaaS
solutions through their Connect, Touch and Transact offerings. Connect
services businesses requiring omnichannel messaging APIs for
notifications and alerts. Touch enables businesses of all sizes to
deploy customer care across digital channels and Transact is
reportedly the largest chat banking platform in Nigeria, servicing
over 70% of the banked population across several of the largest
Nigerian banks.
Real time two-way customer interactions

With Clickatell’s integrations, a business can immediately start
sending out helpful notifications and conduct real time two-way
customer interactions.


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