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Towards $3trn: Halal tourism by the numbers

Source: Fin24, 21/10/2018

Cape Town and the Western Cape want to specialise in attracting a
tourist market expected to have buying power worth $3trn by the year
2021. The city and the province held the inaugural `Africa Halal Week`
in Cape Town on Monday.
The one-week summit, held in partnership with the Western Cape
Investment and Trade Promotion Agency (Wesgro) sought to develop ideas
on how Cape Town and the Western Cape could become specialists in
providing Muslim-friendly tourism solutions.
The region wants to use its experience as the first place in Africa to
certify halal products to hone in on servicing Muslim tourists with
products and services including halal food, Muslim-friendly
entertainment, clothing, cosmetics and pharmaceuticals.
Here are some quick figures to reflect how large the Muslim tourist
market is poised to become, and why Cape Town wants to get into the
game ahead of time.
â€¢ 1.6bn
The estimated global Muslim population currently stands at 1.6bn. Up
to 60% of the global Muslim population is under the age of 30. Last
year the Pew Research Centre famously released a report which said
Islam would overtake Christianity as the largest faith on earth by 2070.
R136.1bn
In 2017 the direct contribution of travel and tourism to SA`s GDP
stood at about R136.1bn (2.9% of GDP), according to the World Travel
and Tourism Council.
$250bn
The total spend globally on halal-relevant imports currently stands at
$250bn.

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